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Our goal is to transform challenge the norms for the ordinary bedlinen. We want to re think and transform the traditional bedlinen into something that fits modern-day society. We think that it is possible to make bedlinen functional without compromising on design.
A comfortable and long sleep is nothing to be ashamed of. So many of us stress around trying to use all hours of the day, ending up with 5 or 6 hours a sleep. But to be honest - A good sleep is the absolute foundation for a well functioning day. A day to spend with your family not being tired or being able to push that extra mile at work and being present in what your doing right now.
We wanted bedlinen to be and look natural. Embracing you in the bed with a lively vibe and not looking like its just been ironed and never been used. In our philosophy the bed room is just a big of a part of the interial desing like any other room, and it should both draw you near looking cozy, and showcase personal style.