It all started in Aarhus, Denmark. Aarhus is the second biggest city in Denmark. Even though it still has a very local and cozy vibe and is known for it's strong cultural sense and engagement in sustainability. The city has a great biodiversity. It borders to the North Sea and people can either enjoy the ocean breeze on the beach or out on the sea doing watersports, and if you are more into having ground under your feet, theres a lot forest and hills you can walk or run in.
The foundation of Dawn Designs happened in Erhvervsakademi Aarhus, where the founders Rasmus, Tjelle and Thomas met each other with the urge to create something functional and sustainable that can help people in their everyday life. Each idea needs a brainstorm, so we sat down trying to run go through our own daily rutines and schedules. The first thing we do in the day is wake up in our bed and.. The brainstorm had to stop right their in our bed.
The place where we rest our body and mind is actually a great problem, where bacteria, mites and even swamps thrive. Over the course of theres more bacteria in your bedlinen that on a toilet seat, which is why dermatologist recommend to wash your bedlinen every 14th. day. This does not sound that hard - but how many of us actually does it? We did not - and now we wanted to change it! We wanted to make the bed the sanctuary it needs to be, and we wanted to do it in a sustainable way.
We contacted experts to find a way to keep the bedlinen fresh and clean, and after some time we stumbled upon the ancient way of using silver with it's antibacterial and heatregulating abilities. After researching ways of using the silver, we came across the Polygiene treatment using recycled silverchlorid, and we knew this was the path to go.
Now we only need a place to produce our bedlinen in high-quality organic cotton, and since Rasmus has worked in Portugal for 1 year he could tell us about their great experience with textiles.
After establishing contact to a production that could fulfill our demands and requirements, we could begin the process in combining our ideas and visions with their experience.